Today, whoever tells the best story wins the sale.

Salespeople struggle to win new business without knowing why they are coming in second place.

They find their prospect buyers forget almost everything they said and the time to close the sale gets longer and longer.

Enter John Livesay, aka The Pitch Whisperer, who shows sales teams how to turn boring case studies into compelling case stories.

They learn the exact steps to become black belts in storytelling.

Once that happens they become irresistible and their revenue soars.

Tune in now and get John Livesay’s thoughts on:

  • What makes a good story?
  • What made you write a business fable about storytelling?
  • Can anyone learn to be a better storyteller?
  • Why is it that whoever tells the best story wins the sale?
  • What is the difference between a case study and a case story?
  • And much, much more!

Invitation From Guest

Claim your free copy of the first chapter in John Livesay’s book, “The Sale Is in the Tale”:

Text PITCH to 66866

Or, visit

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About the Author: John Livesay

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of Your Own Life has over 1,000,000 views. His new book, “The Sale Is in the Tale”, is a business fable set in Austin, TX, is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships.


  1. Ethan July 26, 2022 at 10:06 pm - Reply


    So glad to see this new direction (lol) you are taking in the realm of persuasion, sales, and marketing – and I look forward to more episodes coming down the pike.

    The field of sales and copywriting needs a creative boost from your genius – and of course the genius of your guests!

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