You already know that regardless of what you are selling, the best outcomes flow from being the best relationship builder first.
It’s about making an emotional connection during every conversation that makes selling easier to allow your clients to buy and more rewarding every single day where the price tag can be a secondary consideration.
You want more A+ level clients, and you want to get more results from every effort versus working harder for fewer results. The pursuit of mastery is intoxicating to you as you go the extra mile to make sure your clients tell you what they want and why they want it so they get what they want. It’s only natural that you get what you want, too.
The trouble is that in a post pandemic world where in person meetings are less frequent and Zoom conversations are more the norm, there is the temptation to let a transactional approach win the day.