Brooke Greening on How to Skip the Pitch – Talk Less and Sell More

Brooke Greening is a sales expert with over two decades' experience in corporate sales. She sold everything from senior care to used cars when she worked in the corporate world. 20 years on, she has become a trusted source for the latest and best ways to gain confidence when it comes to making sales in your business. Brooke's sales ethos is centered around having great conversations, solving problems, and not being salesy. Her signature Confidence Building Sales Framework focuses on setting expectations for calls, building rapport, understanding clients, recognizing their problems and motivations, verbalizing the value to create urgency, and clearly explaining next steps. It's a framework that works - and one that helped her make a $100k sale right off the bat when she quit her sales job and started her own company. As a mother of three - including a child with complex medical needs - Brooke has learned to balance the stress of caring for her family with growing her business. Her husband, Scott, who is a pastor and certified through Paterson, helps businesses with strategic planning, and together they make a great team. Brooke is also a StoryBrand Certified Guide and she led a well-reviewed session on Sales at the Marketing Made Simple Summit in Nashville in October 2022. With her extensive sales experience and her passion for helping people, Brooke has proved that sales can be a success without the ick factor.