What if the key to lasting change isn’t in your habits—but in how you see yourself? In this episode, Damon Cart shares how reshaping your self-concept—the subconscious beliefs that define who you think you are—can unlock profound transformation.

We explore how your identity silently drives your emotions, decisions, and results—and how to intentionally update it using a powerful, research-backed framework rooted in NLP.

Damon explains how to replace limiting beliefs with empowering ones, align your subconscious with your goals, and become the kind of person who naturally creates the life you want.

Whether you’re a coach, entrepreneur, or someone ready to break free from old patterns, this conversation offers a powerful roadmap to becoming your ideal self.

Tune in to hear Damon’s answers to questions such as:

  • What exactly is self-concept, and how is it different from mindset or self-esteem?
  • How does someone’s identity shape their behaviors and results—often without them even realizing it?
  • Can you explain the Self-Concept Model™ and how it helps people create lasting change?
  • What are some signs that someone is operating from a limiting self-concept?
  • For someone feeling stuck or out of alignment, where’s the best place to start with reshaping their identity?
  • How can coaches and leaders use self-concept work to help others transform more effectively?
  • And much, much more!

Invitation From Our Guest

Visit Damon’s website selfconcept.com where you can take an assessment, which will give you a report on the best next step for you to take the journey of transformation.

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About the Author: Damon Cart

Damon Cart is a coach, speaker and the co-founder of The Self-Concept Research Group. He is the world's leading expert in creating long-term, internal transformations using the Self-Concept model™. He is a master at helping teachers, therapists, coaches and high-performance trainers create lasting change for their students and clients at the identity level. Damon empowers his clients to gain clarity about what they want and instead of chasing it, he guides people transform into the person who already has it so that getting it is easier, faster, and more fulfilling every step of the way. If you are looking for an up-to-date, real world understanding of what it takes to create lasting change for yourself or your clients, Damon is the coach and teacher you're looking for.