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Sales isn’t about convincing people anymore—it’s about helping buyers make confident, low-risk decisions. In this episode, Steven Dossou breaks down what modern sales really looks like in today’s trust-driven marketplace.

The best sales professionals aren’t pushers—they’re advisors. They don’t lead with product features; they lead with understanding. Steven explains why today’s high performers focus on solving problems, educating buyers, and building trust instead of applying pressure.

People buy when they clearly understand their problem, believe you understand it too, and trust that your solution is the right fit. This conversation will challenge outdated sales tactics and give you a smarter, more human approach to influence, authority, and long-term success.

Tune in to hear Steven’s thoughts on:

  • How would you describe modern sales compared to traditional sales?
  • What role does discovery play in modern sales?
  • How do you build trust quickly with a prospect?
  • How do you handle objections in a modern sales environment?
  • What does it mean to be a ‘consultative’ or ‘advisor-style’ salesperson?
  • What is your sales background?
  • And much, much more!

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About the Author: Steven Dossou

TEDx Speaker | Author | Founder Sail Force & IRIS Vision Capital Steven Dossou is a TEDx Speaker, Author, and Entrepreneur, dedicated to empowering individuals and startups to break boundaries and achieve extraordinary success. As the founder of SailForce Catalyst and IRIS Vision Capital, he has impacted thousands of professionals, entrepreneurs, and executives worldwide. From humble beginnings in Togo to the global stage, Steven's nickname ''Action man'' stems from his relentlessness , ambition and visionary leadership that are shaping the future of entrepreneurship. He is building funding vehicles, investor networks, and growth programs that equip founders with the resources they need to scale. Passionate about impact, he is committed to ensuring that innovative startups receive the support they need to thrive and create lasting change. About IRIS Vision Capital : Iris Vision Capital serves as both a dynamic fundraiser and a strategic investor, bridging the gap between visionary ideas and capital. As a trusted intermediary, operating at the intersection of fundraising and investment within the venture capital ecosystem we cultivate partnerships that drive innovation, accelerate growth, and generate lasting impact for both entrepreneurs and investors.

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