Help Your Client Root for You Over Alternatives

Too often when faced with competition, even seasoned professionals might not know what to do. It’s natural for team members to start discounting in hopes of winning the business. But, what if there is a better way? In this session, Ian Altman flips traditional approaches to competition on its head covering key pillars from his bestselling book, Same Side Selling.

Tune in to hear Ian Altman’s answers to questions such as:

  • What is Same Side Selling?
  • What is the greatest misconception about how executives make and approve decisions?
  • How do you suggest that we earn the attention of folks who won’t even give us the time of day?
  • You mention three elements that drive consistent growth. What are they?
  • How can we avoid the trap of being seen as commodity by our clients?
  • And much, much more!

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  • @IanAltman

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About the Author: Ian Altman

Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others deliver similar results. He is perenially recognized as one of the world’s top 30 Experts on Sales, and his Same Side Selling Academy is rated one of the top 5 Sales Development Programs globally. Ian is the co-author of the bestseller, Same Side Selling, and hosts the 350+ episode strong Same Side Selling Podcast. You can read hundreds of his articles in Forbes and Inc. Ian lives in Maryland. He has two adult-ish children, a dog, and a wife of 25+ years who he claims he doesn't deserve.

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